Turn ambitious goals into growth with strategic product marketing
Stop fighting fires and build a solid foundation for your go-to-market. From nailing your launch process to crafting a story buyers will act on, Great Questions delivers product marketing expertise that turns chaos into clarity—and clarity into repeatable revenue.
Success starts when you ask the right questions
Over the years, I’ve worked with B2B companies who had one thing in common: audacious goals. The ones who consistently hit those goals didn’t start with all the answers—they started by asking great questions: Who do we serve? What makes us different? Where should we spend our resources? Why will customers care? How should we bring our products to market?
Investing in product marketing helps you chart that path.
Liz Michaud, Founder & Lead Consultant
I help ambitious B2B brands
make it make sense
I’ve spent 15+ years in B2B marketing at companies like Highspot and Microsoft, and I’m known for two things: asking the right (sometimes tough) questions, and creating clarity from chaos.
At Great Questions, I work with organizations that have little-to-no PMM support to build the foundations of great product marketing — clear positioning, a compelling and consistent story, repeatable launch processes, and enablement that’s rooted in real customer insight.
If PMM is scattered (or nonexistent) and your GTM feels messy, I’ll help you get the clarity you need to build toward your biggest goals.
Ways to partner
For organizations looking to solve tough PMM problems, I’ll work with you to establish a repeatable launch framework, develop new messaging, identify your ICP, or transition from a feature-based to value-based story.
For organizations that need deep PMM and GTM expertise: an experienced Product Marketing leader to coach junior PMMs, drive ongoing product or feature launches, and level up the function with strategic thinking.
What it’s like to work with me
-
![A smiling man with a beard and short hair, wearing a navy suit, white shirt, and patterned tie, in an indoor setting.]()
“Liz creates, delivers, and orchestrates compelling product narratives that simplify complexity, stay grounded in product truth, and win buyers with sharp, urgent value. She excels at unifying go-to-market teams on the buyers’ needs and then elevating how they engage those buyers through crisp, differentiated messaging. In sum, Liz makes it make sense for those selling, marketing, and buying.”
Lucas Welch
VP Global Corporate Marketing, Highspot -
![A woman with long dark hair, wearing a dark top, posing for a portrait against a plain light background.]()
“Liz has a consistent track record of taking initiatives from 0 to 1, establishing clarity where none exists. She brings a rare combination of GTM strategy and execution, with proven ability to move products from early ambiguity to commercial results. If you are a founder, CMO, or product leader who needs product marketing figured out—quickly, pragmatically, and at a high bar—I strongly recommend working with Liz. She knows how to build, scale, and deliver.”
Shruti Shukla
Director of Product Marketing, Microsoft -
![A woman smiling with long wavy brown hair wearing a blue top and a pendant necklace against a white background.]()
“Liz is an exceptional product marketing leader who drives end-to-end strategy with clarity and confidence. She has a rare ability to translate deep customer and market insight into focused positioning, impactful launches, and real business outcomes. She consistently sees around corners and ensures product decisions are grounded in what customers actually need.”
Shawnna Sumaoang
CMO, Deeto
Let’s work together
Ready to bring structure and strategy to your product marketing? Tell us more about the challenges you’re facing and we’ll be in touch shortly.